Analysis
Optimize your performance
Improve the efficiency of your products and services to elevate your results.
Analytics that don’t belong to everyone serve no one
By democratizing analytics across your organization, you can diagnose what happened, predict what will happen, and prescribe what to do about it—unlocking peak performance at every level.
- Retail Measurement Tracking
Unmatched NielsenIQ data that helps you achieve your strategic goals
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Retail Measurement Services
Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.
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Key Account Data
Use the same performance data as your retail and manufacturing partners to drive sales at the account level.
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NielsenIQ On-Premise
Discover opportunities in the on-premise consumption market with a reliable, representative dataset.
- Data Intelligence
Elevate your company’s data culture with comprehensive automated measurement and analytics platforms.
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NielsenIQ Essentials
A suite of user-friendly digital tools that makes it simple for CPG teams to access, understand, and act on data.
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Dashboards
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Studio
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- Supply Chain
Minimize disruptions to maximize your ability to win at the shelf
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On-Shelf Availability Scorecard
Maintain your sales at the shelf by quickly identifying out-of-stock risks and reducing supply chain disruptions.
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On-Shelf Availability Activation
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On-Shelf Availability Barometer
- Enriched Market Intelligence
Discover the robust data and details about your customers you need to meet their needs
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Spectra & SSI
Identify the most important shopper demographics, lifestyles, and behaviors to uncover the greatest consumer opportunities.
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TDLinx
A dynamic catalog of retail and on-premise location information that delivers a consistent view of store-level performance and strategic needs.
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NielsenIQ Instore Vision
Monitor in-store execution for a clear, actionable view of on-shelf retail performance.
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BrandBank
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- Retail Collaboration
Plan, collaborate, and grow—together
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Retail Collaboration
Build trust across your retail and manufacturer partnerships with shared data, metrics, and analytics.
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NielsenIQ Connect
Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
