Commentary
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Displaying 19 results
Commentary
Amazon’s early Black Friday promo presents prime opportunities for competitors
Education
The clean beauty trend is more than skin deep
Education
The great assortment recalibration
Education
The value of incrementality: Seeing the full assortment picture
Analysis
The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion
Education
Answering your billion-dollar questions: Return on investing in accurate omnishopper data
Multimedia
Thriving through disruption panel: A new playbook for CPG & retail advertisers
Analysis
Tracking the unprecedented impact of COVID-19 on U.S. CPG shopping behavior
Analysis
From the field: NielsenIQ Russia offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
The New Black Friday? Prime Day’s Halo Effect Spans Beyond Gadgets (and Amazon Itself)
Analysis