What’s in the report?
In the report you’ll find:
- Debunked myths around Covid-19 price and promotion trends and price elasticities.
- The extent to which consumers are paying more in 2021.
- The emerging patterns across departments and categories, as well as national vs. private-label brands.
- The implications and actions for marketing, sales, and insights leaders.
What categories are driving CPG price increases?
NielsenIQ’s latest research out of our Advanced Analytics team explores inflation across the store and what implications and actions are required from brand leaders.