NielsenIQ University

NielsenIQ’s vision is to contribute to a better and more equal CPG industry by partnering with universities, CPG manufacturers, and retailers to develop the next generation of diverse data analytics, insights, and business intelligence leaders.

Join the #1 global data and measurement company to kickstart your career. (The program application is now closed. The next cohort application will open in spring 2022.)

Apply now

Program overview
Program overview

Introducing NielsenIQ University

Have you ever walked down an aisle in your local grocery store and wondered why your favorite food product moved? When you’re in a store, what catches your eye and motivates you to buy a certain product? NielsenIQ University is a data analytics training program that allows students to explore just that by analyzing the latest consumer trends for our Fortune 500 consumer packaged goods (CPG) manufacturer and retail clients. Participants work on real client marketing challenges using syndicated data. Participants also receive a stipend (exclusions apply), mentoring, professional development and direct access to job interviews, internships or full-time career opportunities.

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Eligibility & commitment
Eligibility & commitment

Who should apply?

Interested applicants who meet the commitment and qualifications outlined below are encouraged to apply and become a part of this unique and dynamic learning experience.

Commitment

Participants must be willing to attend an in-person, full-day kickoff summit at the beginning of the program and a graduation ceremony at the end of the program at an offsite location. Travel outside of the university campus will be organized by NielsenIQ. 

Participants must be willing to commit 1.5 hours per week for the duration of the 12-week program, which includes attendance at weekly training sessions and participation in a team case study competition. All sessions will be conducted via a hybrid format with virtual and/or in-person sessions at the college or university campus. 

Please note that in-person engagements are subject to change based on COVID-19 restrictions in accordance with CDC and university guidelines.

Qualifications

Qualifications

Required:

  • Applicants must be currently enrolled in a bachelor’s degree program in the United States as a standing sophomore (class of 2024), junior (class of 2023), or senior (class of 2022)

Highly Desirable: 

  • Pursuing a Bachelor’s Degree in an analytical or human insights focused field, including but not limited to Economics, Psychology, Marketing, Engineering, Mathematics, Statistics, Social Sciences, Business, or Liberal Arts
  • Demonstrated leadership in extracurriculars on campus or in your local community
  • Passion for understanding consumers, data analytics, and market research
  • Enthusiastic to learn about and apply new technology to drive business solutions 
  • Demonstrated project management skills and ability to work on a diverse team
  • Strong communication skills
  • Proficiency in Microsoft Office Suite
  • Permanent U.S. work authorization

Testimonials
Testimonials

What students like about NielsenIQ

“I enjoy the culture of NIQ the most.

It is such an open door environment where you can reach out to anyone for help or informally network. A lot of friendly and down-to-earth people make logging in on Monday through Friday that much easier.”

Benito Gabriel, Summer 2021 Intern, Rutgers University

“The facility to work on my own terms,

the trust I have with my manager and teammates, and the access to various training.”

Ariana Fernandez, Summer 2021 Intern, Rutgers University-New Brunswick

“I really like the people here.

I’m viewed as a friend instead of a coworker, meaning the people are very caring, open, honest, and hard workers. Everyone’s very accessible and always making sure I am doing well (both in and out of work), which is very valuable to me.”

Guillermo Villa, Summer 2021 Intern, Xavier University

Additional information
Additional information
Locations

Locations

Program Locations

  • Chicago, IL
  • Atlanta, GA
  • Parsippany, NJ
  • New York, NY
  • Remote

Internship & Job Locations

  • Chicago, IL
  • Atlanta, GA
  • Parsippany, NJ
  • New York, NY
  • Cincinnati, OH
  • Bentonville, AR
Program dates

Program dates

Deadline

The program application is now closed. The next cohort application will open in spring 2022.

Kickoff summit

January 2022

Program duration

January-April 2022 (12 weeks)

Weekly on Tuesdays from 5-6:30 PM ET

Program incentives

NielsenIQ University participants can look forward to

  • Being aligned with a Fortune 500 CPG manufacturer or retailer to solve a real client marketing challenge
  • The chance to win a case study competition award of up to $10K in scholarship funds for the winning team of 4 students (Exclusions apply)
  • Attending an offsite kickoff summit with high-profile industry speakers
  • Receiving a one-time financial stipend of $250 to support studies and well-being (Exclusions apply; Distribution upon completion of the program)
  • An opportunity to earn ongoing financial rewards throughout the program (gift cards and prizes)
  • Integrated professional development programming
  • A NielsenIQ data analytics certificate of training upon completion of the program
  • Participation in NielsenIQ’s paid summer internship program (select top-performing juniors only)
  • An interview for a full-time job opportunity (job to start upon completion of a degree program)
  • Hands-on application of data analytics, insights, and business intelligence
  • Networking with data analytics, consumer-packaged goods, and retail industry professionals
  • Being paired with a NielsenIQ mentor for the duration of the program
What you’ll learn

What you’ll learn

  • Core Industry Skills 
    • Application of Industry Marketing Challenge
    • Excel & Statistics Basics
    • Principles of Market Research
    • Data Analytics
    • Retail & Consumer Analytics
    • Storytelling & Power Messaging
  • Professional Development
    • Career Pathways in Data Analytics
    • Virtual Networking
    • Resume & Interview Prep
    • Preparing for Executive Presentations

Press Release

NielsenIQ University ready to develop
diverse talent pipeline for CPG and retail industries.

17th November, 2021

Learn More
Questions?
Questions?

Email us at university.relations@nielseniq.com.

The program application is now closed. The next cohort will open in spring 2022.

Apply now